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The New 10th House course:
Founder's Operating Manual Accelerator
 
Applications close November 24th.
calling all female founders in
Fashion, Accessories & jewelry
Applications close November 24th.

Welcome to the 10th House by Female Founder Collective

The roadmap and network for women building businesses from $0-$5M

We've Evolved. Here's Why.

After working with thousands of women founders, from first product to first million and beyond, we discovered something surprising (and empowering):

Growth isn't luck.

It is built on systems. The kind that help you plan, measure, and make smart decisions every day. But as a founder, your most limited resource is of course, time.

That's why we rebuilt the 10th House from the ground up: to give you the proven roadmap, tools, and network to scale smarter, faster, and with confidence.

 

Screenshot 2025-10-20 at 2.16.56 PM
 THE NEW MODEL

Your Path Starts with the

Founder's Operating Manual Accelerator

A live, 4-week intensive that builds your business foundations:  financial clarity, growth metrics, and a 90-day go-to-market plan.

This is your mini MBA, giving you the systems, the criteria for making decisions, and the high-level filters that you'll need all year long to make sure success is a much more inevitable thing.

The accelerator is your first month toward unlocking full access to the 10th House Membership, your 12-month roadmap for growth.

 

shoes founders
WEEK 1:
FOUNDER AS BRAND BUILDER
 
Step into your CEO role and refine your brand story.
 
fashion founders
WEEK 2:
KPIS & METRICS THAT SCALE
 
Identify retention, sales, and margin metrics.
 
jewelry founders
WEEK 3:
FINANCIAL FORECASTING
 
Build your P&L model for expenses and cash flow.
 
accessories founders
WEEK 4:
GO-TO-MARKET STRATEGY
 
Build your 90-day marketing and distribution plan.
 

Led by operators who’ve done it time and again. Built to drive return for your time and your money.

The 10th House Membership
Your Founder's MBA
A Year-Long Roadmap for Growth

The 10th House Membership

Your Founder's MBA

A Year-Long Roadmap for Growth

yOUR mEMBERSHIP iNCLUDES:

  • 12-Month Founder MBA Plan
    Frameworks across every major growth lever: brand, revenue, team, and leadership.
  • Monthly Courses Led by Experts
    Interactive sessions and playbooks on marketing, partnerships, hiring, and more.
  • Bi-Annual Pitch & Visibility Events
    Access to investors, collaborators, and media exposure.
  • Peer Mentorship & Community
    24/7 founder network online and IRL events across 25+ markets.
  • 200+ Tools & Templates
    Financial models, job specs, negotiation frameworks, and marketing kits.
  • Quarterly Town Halls — Learn directly from Rebecca Minkoff & Ali Wyatt on scaling and leadership.
Industry Cohorts
 
THIS IS FOR FEMALE FOUNDERS LEADING VENTURES IN:
Who Should Join?
THIS COHORT IS BUILT FOR FEMALE FOUNDERS LEADING VENTURES ACROSS FOOD & BEVERAGE:

  • Packaged Foods: snacks, baking, sauces/condiments, center-store, frozen, refrigerated

  • Beverages: functional/RTD, energy/hydration, coffee/tea, non-alcoholic

  • Specialty & Better-for-You CPG: clean label, premium, global flavors

  • Plant-Forward & Protein Alternatives

  • Omnichannel & DTC Food/Bev brands (including Amazon/Instacart)

Apparel

RTW

Luxury

Streetwear

DTC

Jewelry

Fine

Demi-fine

Costume

Accessories

Handbags

Footwear

Sustainable goods

Retail

& eCommerce platforms

Fashion Industry Impact

WOMEN AS ECONOMIC DRIVERS

Women account for 70–80% of fashion and retail purchases—yet run less than 30% of companies.

JEWELRY MARKET MOMENTUM

Jewelry expected to top $350B by 2030 (Statista).

GLOBAL FASHION MARKET GROWTH

Apparel projected to reach $670B+ by 2025 (McKinsey).

VENTURE CAPITAL GAPS

All-female teams received just 2.3% of VC funding in 2024 (PitchBook).

Fashion Industry Impact

WOMEN AS ECONOMIC DRIVERS

Women account for 70–80% of fashion and retail purchases—yet run less than 30% of companies.

GLOBAL FASHION MARKET GROWTH

Apparel projected to reach $670B+ by 2025 (McKinsey).

 

JEWELRY MARKET MOMENTUM

Jewelry expected to top $350B by 2030 (Statista).

 

VENTURE CAPITAL GAPS

All-female teams received just 2.3% of VC funding in 2024 (PitchBook).

Your Investment Options
Your
Investment 
Options

FOUNDER PASS (ANNUAL)

$595/YEAR

Full-access membership including the accelerator ($299 value), courses, mentorship, tools, and community.

Save $250+ vs. monthly.

 

FOUNDER PASS (MONTHLY)

$189 INITIATION

+$58/MONTH

Full-access membership including the accelerator ($299 value), courses, mentorship, tools, and community.

Flexible payments

lifetime pass

$999

Everything in membership plus lifetime benefits:

• Lifetime access to network & curriculum

• 20% off FFC events

• 1:1 annual strategy session with Ali Wyatt or Rebecca Minkoff

• Yearly brand spotlight feature

 

*Membership fees are typically deductible business expenses — check with your accountant.

Not ready to dive into membership right now?

The Founder's Operating Manual Accelerator is the place for you.

Rebecca-and-Ali 1
From Our Founders
You’ve done the hard part… creating something people want to wear, hold, and keep.
Now let’s build the business that sustains it. Fashion is equal parts art and operation; it takes clarity, consistency, and a circle you can trust. You don’t have to do this alone.

We designed the 10th House to feel like a true seat at the table: practical guidance, honest feedback, and peers who’ve been in the rooms with buyers, showrooms, and factories. Everything ladders up to our core pillars: Media & Marketing, Funding & Investing, and Leadership & Operations, so every step you take moves your brand forward with purpose.

You’ll have an industry-focused accelerator course to set your plan, plus fashion advisors and office hours to keep momentum:
  • Pricing, inventory, and margin strategies you can stand on
  • Retail readiness: line sheets, brand story, and buyer outreach that converts
  • A marketing rhythm that protects brand equity while growing community
  • A network of women founders who’ve navigated production cycles, fulfillment, and fundraising before you

We’ll meet you where you are, celebrate your wins, and stay present for the hard days. Bring your vision and your commitment. We’ll bring the structure, network, and accountability.

Pull up a chair. Let’s build something that lasts.

 — ALI WYATT & REBECCA MINKOFF

Hear From

Current Members

ARI

"Being part of the 10th House has truly transformed my founder's journey. The in-person events, in particular, set this community apart, offering unique opportunities to forge deep, genuine connections with fellow women founders across various industries. These face-to-face interactions have not only expanded my network but have also enriched my entrepreneurial experience, making 10th House an invaluable part of my growth and success."

 

APRIL

“I invested in The 10th House and made my membership investment back in less than 60 days.”

 

KAREN

"Out of all the various collectives and memberships that I've learned about in the past year, FFC and the 10th House is by far the most buttoned up with the most solid group of members, mentors, and speakers. The speakers are so relevant and full of substance.  Furthermore, Carli and Avary also do such a nice job doing as much as they can to help the 10th House Members. It's refreshing to join a group of like-minded women who do what they say and say what they do." 

 

KRISTA

“This is the place to be for female founders making waves in their industries. At first I was totally intimidated to join, and now I am just wishing I had joined sooner.”

 

PAIGE

"10th House is more than just a community—it's a source of inspiration, collaboration, and opportunities. I felt very alone in my founder journey until I joined this group, where I met individuals who have helped me thrive both personally and professionally. From the best community builder, I could ask for to clients who are now dear friends, the networking opportunities and invaluable training on scalability and funding have significantly developed me as a founder."

 

The 10TH HOUSE IS RIGHT FOR YOU IF...

READY TO ACCELERATE DOOR COUNT, VELOCITY, AND PROFITABLE GROWTH?

✓ You're the CEO/COO or commercial lead

✓ You hold majority shares or voting rights

✓ You're ready to scale through retail, e-comm, or wholesale

Your next level of SCALE starts here.

Have a question? Chat with us directly,
carli@femalefoundercollective.com
EVENT REPLAYS

Meet Your Advisors:

Lesley
 
Lesley McIntosh
Founder & President, Brand Botany

Experience in Beauty, Personal Care, Wellness, and Home (turnaround of Philips' underperforming Kitchen Appliances business)
Michelle
 
Michelle Hsiao
Group Vice President for Digital Merchandising, Macy's

Expertise includes product categories from textiles to furniture and everything in between!
Noria
 
Noria Morales
Co-Founder & Co-CEO, Brand Love Lab

Experience in brand development, retail strategies, and strategic planning with brands such as Target, Victoria Beckham, and Hunter.

Let's design the future
of fashion together.

Join the network, master your business, and build the brand you've dreamed of.
 
Applications close November 24th.

not looking for community right now?

The Founder's Operating Manual Accelerator is your four-week course to set your business up for success, on your own terms.