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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
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DOORS ARE NOW OPEN
From fitness platforms and supplement brands to health tech startups and wellness product lines, your business is reshaping how we care for ourselves and others. Now, it’s time to take your vision to the next level with a community designed to support and amplify your growth.
Wellness Thrives on Connection
This cohort is for founders across the wellness spectrum, including:
- Supplement businesses developing science-backed solutions
- Fitness platforms revolutionizing how we move and train
- Gyms and studios offering in-person and virtual experiences
- Health tech startups creating cutting-edge tools for healthier lives
- Wellness product lines crafting everything from skincare to recovery tools
Every connection is a chance to share insights, collaborate, and grow with founders who understand the unique challenges of building in health and wellness.
Practical Support for Scaling Your Vision
Through exclusive access to expert-led sessions, networking opportunities, and tailored resources, you’ll gain the tools you need to scale your business while staying true to your mission.
Learn how to:
- Build sustainable growth models for memberships and product sales
- Price your offerings for profitability and scalability
- Attract and retain loyal customers in a competitive market
- Navigate tech innovations to enhance your business
FITNESS PLATFORMS & GYMS:
The global fitness industry is projected to grow by 8% annually, driven by demand for hybrid offerings and digital tools.
SUPPLEMENTS & WELLNESS PRODUCTS:
The global supplement market is expected to surpass $220 billion by 2027, fueled by consumer demand for health and performance-enhancing products.
HEALTH TECH:
Investment in health tech continues to surge, with businesses leading the charge in personalized wellness solutions.
Why you should Join Us:
The 10th House Business Services Cohort connects you with a network that understands the unique challenges and immense value of business services. Imagine connecting with founders across industries who rely on your expertise, building partnerships that empower both sides, and gaining direct access to clients, mentors, and events that propel your business to the next level. This community empowers you to gain strategic insights, access premium networks, and propel your firm’s growth. Join now to build a legacy of impact and innovation.
The 10th House is an exclusive network for female entrepreneurs, offering resources and events that accelerate growth. Our industry-specific cohorts provide access to investor sourcing, buyer conversation optimization, scaling frameworks, and direct mentorship from those who’ve successfully navigated the entrepreneurial path.
We believe your network is your superpower—a strategic advantage that can fast-track your success. By joining The 10th House, you tap into a community of driven women who offer the expertise, tools, and support you need to overcome challenges and seize opportunities.
Join Us—Your Entrepreneurial Home Awaits: The 10th House is where ambitious women find the resources and relationships that drive their businesses forward. Join us, and turn your vision into reality with a community that’s committed to your success.
The 10th House:
Your Gateway to Industry-Specific Expertise
The 10th House is an exclusive network for female entrepreneurs, offering resources and events that accelerate growth. Our industry-specific cohorts provide access to investor sourcing, buyer conversation optimization, scaling frameworks, and direct mentorship from those who’ve successfully navigated the entrepreneurial path.
We believe your network is your superpower—a strategic advantage that can fast-track your success. By joining The 10th House, you tap into a community of driven women who offer the expertise, tools, and support you need to overcome challenges and seize opportunities.
Join Us—Your Entrepreneurial Home Awaits:
The 10th House is where ambitious women find the resources and relationships that drive their businesses forward. Join us, and turn your vision into reality with a community that’s committed to your success.
Empowering Visionary Female Founders Ready to Innovate and Lead in the Beauty and Personal Care Industry
A note from our Co-Founders, Ali Wyatt & Rebecca Minkoff:
As founders in the health and wellness industry, you’re not just building businesses; you’re transforming lives. Whether you’re pioneering health tech solutions, crafting wellness products, or redefining fitness and recovery, your work is shaping the way we care for ourselves and our communities.
This cohort is about more than scaling businesses—it’s about building a movement. Together, we’re creating a network of innovators and leaders who are setting new standards for wellness and sustainability. By sharing resources, mentorship, and expertise, we’ll amplify our collective impact and revolutionize what it means to succeed in this industry. We believe wellness thrives on connection. This is your chance to be part of a community that understands your challenges, celebrates your wins, and pushes you toward your next level of growth. From in-person networking events to expert-led workshops and one-on-one mentorship, the Health & Wellness Cohort is designed to help you scale with intention and confidence.
Join us as we build, scale, and thrive—together. Let’s redefine the future of wellness and leave a legacy of care, innovation, and impact.
Meet your
Advisors:
SOPHIA YEN MD, PHD
Co-founder + Chief Medical Officer,
Pandia Health
RACHEL HIRSCH
Partner
Wellness Growth Ventures
CMO
Thrive Market
Co-Founder, Rock Health, Cofertility, Natalist. Adjunct Professor, Columbia Business School
LISA ODENWELLER
CEO + Founder
Kroma Wellness
MICHELLE CORDeiRO GRANT
Founder + CEO
Lively
ELAINE PURCELL
Co-Founder + COO
Oula Health
JASMINE JONES
CEO
MYAA
ALEXANDRA ZATARAIN
Co-Founder + VP
Brand and Marketing, Eight Sleep
ALISA VITTI
Founder/CEO of FLO Living and the MyFLO hormone health app, Cycle SyncingⓇ Method creator
your network is your superpower.
your network is your superpower.
With our private annual membership, you’ll gain access to in-person events and workshops with industry experts, including buyers from major retailers, strategic operators, marketing & PR masterminds. Plus, you’ll have access to small group mentor sessions and a 24/7 online community through our always-on member platform.
Included in your 10th house membership:
The 10th House now offers industry-focused cohorts, allowing you to connect with women who understand your unique needs, and provide the opportunities and resources required to grow and scale your business.
In-person events
Monthly In-Person Events with vetted Experts Networking + masterclass sessions in LA, NY, and Miami
Member-hosted sessions
Member-hosted sessions with local chapters in over 25+ cities across the country—we host at least 120 events per year!
A resource library
A library of over 200 hours of searchable interviews, skill-building workshops, and resources for common entrepreneurial pain points led by the best in the business
Features in our Email & Social
Get your brand in front of thousands of like-minded female founders by being featured on our social channels and newsletter.
investor guidance
Member-only pitch Events, Investor AMAs, and Demo Days to put businesses in front of dream buyers, along with opportunities to perfect your pitch
an online community
Always-on member platform & 24/7 online community to ask your most high-need questions
Advisor office hours
Office Hours with our NORTH advisors for FREE as part of your 10th House membership! Members can come prepared with questions and get personalized feedback in this intimate setting. Think of it as a way to cut to the front of the line by getting access to potential investors, experts, advisors, and board members you’ve been dreaming of!
Upcoming Events:
Hear From
Current Members:
"Out of all the various collectives and memberships that I've learned about in the past year, FFC and the 10th House is by far the most buttoned up with the most solid group of members, mentors, and speakers. The speakers are so relevant and full of substance. Furthermore, Carli and Avary also do such a nice job doing as much as they can to help the 10th House Members. It's refreshing to join a group of like-minded women who do what they say and say what they do. This is a collective who also understands consumer goods, which is not always easy to find."
Karen
“I invested in The 10th House and made my membership investment back in less than 60 days.”
April
"10th House is more than just a community—it's a source of inspiration, collaboration, and opportunities. I felt very alone in my founder journey until I joined this group, where I met individuals who have helped me thrive both personally and professionally. From the best community builder, I could ask for to clients who are now dear friends, the networking opportunities and invaluable training on scalability and funding have significantly developed me as a founder."
Paige
"Being part of the 10th House has truly transformed my founder's journey. The in-person events, in particular, set this community apart, offering unique opportunities to forge deep, genuine connections with fellow women founders across various industries. These face-to-face interactions have not only expanded my network but have also enriched my entrepreneurial experience, making 10th House an invaluable part of my growth and success."
Ari
“This is the place to be for female founders making waves in their industries. At first I was totally intimidated to join, and now I am just wishing I had joined sooner.”
Krista
Membership Criteria:
The 10th House is right for you if you are a founder early in your lifecycle.
Qualified 10th House applicants meet the following criteria:
✓ Your business must be female-founded.
✓ You must be an executive and currently involved in the operations of the business.
✓ Your business must already have a product in the market or paying clients if service-based.
✓ You own own a majority share of the business or have majority voting rights in the business. If you are venture-backed, you must be the largest shareholder.
And, you are looking to...