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Introducing...
The 10th House Beauty & Personal Care Cohort
Applications Close October 23, 2024.
-Ali Wyatt, Co-Founder + CEO
Join the Legacy of Female Trailblazers in Beauty
Women have always led the beauty industry, not just as consumers but as creators, visionaries, and entrepreneurs. From Madame C.J. Walker, who revolutionized haircare for Black women, to Bobbi Brown, who championed natural beauty, these pioneers broke barriers and redefined beauty standards.
As a female founder in today’s beauty industry, you’re not just building a business—you’re continuing to push this evolution. Whether you're innovating in skincare, redefining beauty standards, or creating inclusive brands, you are shaping the future of beauty with creativity and a commitment to empowerment.
This isn’t just about joining an industry; it’s about being part of a movement that has always been at the forefront of change. Together, we are creating a world where beauty is inclusive, empowering, and truly reflective of the diversity it serves.
achievements of today's trailblazers:
Innovation in Skincare:
Today’s female founders are leading in clean beauty, sustainable packaging, and science-backed skincare, much like Helena Rubinstein transformed skincare with her focus on quality and research.
Empowering Inclusivity:
Modern beauty entrepreneurs are expanding the definition of beauty, ensuring every woman is represented, following in the footsteps of Elizabeth Arden, who redefined beauty standards..
Building Empires:
Inspired by Estée Lauder’s visionary approach, today’s beauty leaders are not just building brands—they're creating communities that empower women to express their unique beauty.
Why you should Join Us:
When you join this community of female founders, you’re not just launching a business—you’re continuing a legacy. You’re stepping into a lineage of women who have been, and continue to be, the trailblazers of beauty. Together, we’ll lead the industry into a future where every woman feels seen, valued, and beautiful.
Join the Leaders Transforming the Future of Beauty:
The 10th House Beauty & Personal Care Cohort
The personal care industry is not only one of the most vibrant and profitable sectors but also a space where innovation, inclusivity, and empowerment have the potential to create lasting change. In 2023, global revenue for beauty and personal care is expected to exceed $646 billion, with U.S. revenue alone surpassing $100 billion.
As e-commerce emerges as the fastest-growing sales channel and cruelty-free products are projected to generate over $8 billion by 2028, the industry is ripe for leaders who can harness these opportunities.
Lead the Next Wave of Innovation in Beauty...
Cohort Benefits:
01. Unparalleled Industry Growth:
The beauty sector continues to surge, with every category—skincare, fragrance, makeup, and haircare—on an upward trajectory. As new brands emerge and established ones seek to scale, the landscape is becoming fiercely competitive. This cohort offers you the tools, insights, and connections to not just compete but to collaborate.
02. Access to Industry Experts:
We’re giving you direct access to the minds shaping the future of beauty. From key experts like renowned product developers, top retail buyers from stores like Sephora, Ulta, and major department stores, to founders of disruptive beauty brands, you’ll learn from those who have successfully navigated the challenges of this industry and can help you do the same.
03. Exclusive Industry Events:
Participate in highly specialized events designed to address the most pressing challenges and opportunities in beauty and personal care today. Engage with experts at events, where you’ll gain actionable insights to apply directly to your business.
04. A Network That Propels You Forward:
In an industry where who you know can be as important as what you know, this cohort offers you a powerful network of female founders who share your ambition. Your fellow cohort members will become your collaborators, advisors, and supporters, helping you navigate the competitive landscape together.
The Beauty Industry
By the Numbers:
$646
Billion
The expected global revenue for beauty and personal care in 2024.
$100
Billion
U.S. revenue in the beauty industry this year alone.
$8
Billion
Projected revenue from cruelty-free makeup by 2028.
69%
Of the workforce
Women make up the majority of the workforce in the beauty industry, yet only 36% reach senior management roles.
Industry Success Stories:
The 10th House:
Your Gateway to Industry-Specific Expertise
The 10th House is an exclusive network for female entrepreneurs, offering resources and events that accelerate growth. Our industry-specific cohorts provide access to investor sourcing, buyer conversation optimization, scaling frameworks, and direct mentorship from those who’ve successfully navigated the entrepreneurial path.
We believe your network is your superpower—a strategic advantage that can fast-track your success. By joining The 10th House, you tap into a community of driven women who offer the expertise, tools, and support you need to overcome challenges and seize opportunities.
Join Us—Your Entrepreneurial Home Awaits: The 10th House is where ambitious women find the resources and relationships that drive their businesses forward. Join us, and turn your vision into reality with a community that’s committed to your success.
The 10th House:
Your Gateway to Industry-Specific Expertise
The 10th House is an exclusive network for female entrepreneurs, offering resources and events that accelerate growth. Our industry-specific cohorts provide access to investor sourcing, buyer conversation optimization, scaling frameworks, and direct mentorship from those who’ve successfully navigated the entrepreneurial path.
We believe your network is your superpower—a strategic advantage that can fast-track your success. By joining The 10th House, you tap into a community of driven women who offer the expertise, tools, and support you need to overcome challenges and seize opportunities.
Join Us—Your Entrepreneurial Home Awaits: The 10th House is where ambitious women find the resources and relationships that drive their businesses forward. Join us, and turn your vision into reality with a community that’s committed to your success.
Empowering Visionary Female Founders Ready to Innovate and Lead in the Beauty and Personal Care Industry
Empowering Visionary Female Founders Ready to Innovate and Lead in the Beauty and Personal Care Industry
Our mission is to cultivate a community of female leaders who are shaping the future of beauty with innovation, resilience, and unwavering commitment to inclusivity and sustainability.
A note from our Co-Founders, Ali Wyatt & Rebecca Minkoff:
Today’s beauty is more holistic about the inner self, perhaps more than the outer self and the cultivation of how we become the best version of ourselves. Together, we are not just participating in the industry—we are revolutionizing it.
Meet your BEAUTY & PERSONAL CARE
Advisors:
Devin Fitzpatrick
Chanel & Shiseido
Carolanne Fried
Estée Lauder
Lesley McIntosh
Loreal, Revlon
Nancy Twine
Briogeo
Nyakio Grieco
Thirteen Lune
Sabrina Mallick
Ceremonia
From dream meeting to major deals — your network is your superpower.
With our private annual membership, you’ll gain access to in-person events and workshops with beauty industry experts, including buyers from major retailers, strategic operators, marketing & PR masterminds. Plus, you’ll have access to small group mentor sessions and a 24/7 online community through our always-on member platform.
Included in your 10th house membership:
The 10th House now offers industry-focused cohorts, allowing you to connect with women who understand your unique needs, and provide the opportunities and resources required to grow and scale your business.
Included in your 10th house membership:
The 10th House now offers industry-focused cohorts, allowing you to connect with women who understand your unique needs, and provide the opportunities and resources required to grow and scale your business.
+ Monthly In-Person Events with vetted Experts Networking + masterclass sessions in LA, NY, and Miami
+ Member-hosted sessions with local chapters in over 25+ cities across the country — we host at least 120 events per year!
+ A library of over 200 hours of searchable interviews, skill-building workshops, and resources for common entrepreneurial pain points led by the best in the business
+ Features in our Email & Social — Get your brand in front of thousands of like-minded female founders by being featured on our social channels and newsletter.
+ Monthly In-Person Events with vetted Experts Networking + masterclass sessions in LA, NY, and Miami
+ Member-hosted sessions with local chapters in over 25+ cities across the country — we host at least 120 events per year!
+ A library of over 200 hours of searchable interviews, skill-building workshops, and resources for common entrepreneurial pain points led by the best in the business
+ Features in our Email & Social — Get your brand in front of thousands of like-minded female founders by being featured on our social channels and newsletter.
+ Member-only pitch Events, Investor AMAs, and Demo Days to put businesses in front of dream buyers and buyers, along with opportunities to perfect your pitch
+ Always-on member platform & 24/7 online community to ask your most high-need questions
+ Office Hours with our NORTH advisors for FREE as part of your 10th House membership! Members can come prepared with questions and get personalized feedback in this intimate setting. Think of it as a way to cut to the front of the line by getting access to potential investors, experts, advisors, and board members you’ve been dreaming of!
+ Member-only pitch Events, Investor AMAs, and Demo Days to put businesses in front of dream buyers and buyers, along with opportunities to perfect your pitch
+ Always-on member platform & 24/7 online community to ask your most high-need questions
+ Office Hours with our NORTH advisors for FREE as part of your 10th House membership! Members can come prepared with questions and get personalized feedback in this intimate setting. Think of it as a way to cut to the front of the line by getting access to potential investors, experts, advisors, and board members you’ve been dreaming of!
Upcoming Events:
Hear From
Current Members:
"Out of all the various collectives and memberships that I've learned about in the past year, FFC and the 10th House is by far the most buttoned up with the most solid group of members, mentors, and speakers. The speakers are so relevant and full of substance. Furthermore, Carli and Avary also do such a nice job doing as much as they can to help the 10th House Members. It's refreshing to join a group of like-minded women who do what they say and say what they do. This is a collective who also understands consumer goods, which is not always easy to find."
Karen
“I invested in The 10th House and made my membership investment back in less than 60 days.”
April
"10th House is more than just a community—it's a source of inspiration, collaboration, and opportunities. I felt very alone in my founder journey until I joined this group, where I met individuals who have helped me thrive both personally and professionally. From the best community builder, I could ask for to clients who are now dear friends, the networking opportunities and invaluable training on scalability and funding have significantly developed me as a founder."
Paige
"Being part of the 10th House has truly transformed my founder's journey. The in-person events, in particular, set this community apart, offering unique opportunities to forge deep, genuine connections with fellow women founders across various industries. These face-to-face interactions have not only expanded my network but have also enriched my entrepreneurial experience, making 10th House an invaluable part of my growth and success."
Ari
“This is the place to be for female founders making waves in their industries. At first I was totally intimidated to join, and now I am just wishing I had joined sooner.”
Krista
Membership Criteria:
The 10th House is right for you if you are a founder early in your lifecycle.
Qualified 10th House applicants meet the following criteria:
✓ Your business must be female-founded.
✓ You must be an executive and currently involved in the operations of the business.
✓ Your business must already have a product in the market or paying clients if service-based.
✓ You own own a majority share of the business or have majority voting rights in the business. If you are venture-backed, you must be the largest shareholder.
And, you are looking to...
→ You are ready to take action to thoughtfully grow your network
→ You’re looking for a meaningful shift in growth of your business
→ You are ready to learn the who, what, when, where and how of fundraising really works
→ You are hiring and/ or looking to forge high-value, strategic partnerships
→ You are looking to give and get the moral support needed on a founder’s journey
not in beauty and personal care?
That's ok!
Apply and upon entering the community, you will be placed into a designated space with founders in the same industry as you! This space will allow you to get into the weeds with fellow founders who understand what you’re navigating!