PHASE 1 - BUILD
The Founder’s Operating Manual: Health & Wellness Edition
An industry-specific accelerator + membership for women actively building what’s next in Health & Wellness.
Chart your own path, find your people, grow your business…and get the practical tools to build the business you’ve always imagined.
Three Layers of Support.
One Founder Ecosystem.
1
6-Week Accelerator
Your Business Foundation & Clarity
Designed to do annually. Build the marketing, operations, and financial answers, systems and strategies you need to grow.
2
Industry-Focused Support
Your Health & Wellness mini group
Health & Wellness-specific programming, virtual networking huddles, experts, and structured support alongside founders navigating similar stages and decisions.
3
Founder Network
Your “phone a friend"
Annualized membership with access to resources, relationships, and opportunities, with 24/7 digital chat.
You’re building a company designed to help people live healthier, longer, happier lives…and building in Health & Wellness comes with its own set of decisions. From earning customer trust and navigating distribution, to finding product-market fit, managing margins, fundraising, and figuring out what to prioritize next, google-able business advice only gets you so far.
That’s why we built an experience that combines a business foundation and growth accelerator, Health & Wellness-specific support, and an annual founder membership. You’ll build alongside founders across women’s health, longevity, maternal health, fitness, consumer wellness, healthcare, relationships, personal optimization, and more, with access to operators and advisors who understand what it takes to turn an ambitious idea into a durable business.
The accelerator gives you a clearer operating system. Your industry community gives you relevant perspective. And The 10th House gives you a network to keep turning to as your business evolves.
2500+
founders, advisors, investors, and partners in the network.
250K
combined audience reach.
$1B+
member-generated revenue.
6 wks
to build your operating system for your next stage of growth.
Fall ’26 Member Orientation: October 14 | Founder’s Operating Manual: Health & Wellness Edition Kickoff: October 22
Building a business means making a million decisions. You shouldn't have to make them alone.
If you’re constantly asking yourself…
- Where should I be spending my time right now?
- How do I know if my product, offer, or positioning is really working?
- Who should I hire next, and what can wait?
- Where is my cash going?
- Why am I growing but still not seeing the margins I expected?
- How do I find and keep customers consistently?
- Should I be thinking about retail, partnerships, fundraising; or staying focused on what’s working?
- What numbers actually matter at my stage?
- How do I market when my budget and team are still lean?
You don’t need more generic advice. You need better reference points, people who understand the decisions in front of you, and a clearer way to decide what comes next.
When I joined The 10th House, Chambiar was still just an idea. Today, we've launched our beta, are preparing for our full launch, and have opened our seed raise. The mentorship, events, workshops, and founder community gave me the confidence to stop shrinking my vision, ask bigger questions, and build faster. Many of the relationships behind this milestone came directly from The 10th House. It didn't just help build my business-it helped build the founder capable of leading it.
Health & Wellness Founders are already
building inside this network
Veracity | Skin + Metabolic Health
(Allie Egan)
Projected $20–30M in 2025 revenue, 35x sales growth in 18 months, and approximately $14M in funding, including a $6M Series A.
HerMD | Women’s Healthcare
(Komel Caruso)
Raised approximately $30M+, built a multi-location healthcare platform, transitioned into virtual care, and was acquired by Joi + Blokes in 2025.
Pandia Health | Hormonal Health
(Dr. Sophia Yen)
Approximately $22M raised and built Pandia from a birth-control-focused telehealth platform into a broader women’s hormonal health company.
BoxUnion | Fitness + Wellness
(Felicia Alexander)
Approximately $12.75M raised, with BoxUnion expanding its footprint and brand within boutique fitness.
Hazel | Skin + Pelvic Health
(Aubrey Hubbell)
Raised $2.5M in seed funding, followed by additional funding, and secured national Target distribution.
BonWellness | Consumer Wellness
(Nicole O’Neil)
Expanded from Australia into the U.S., UAE, Singapore, and New Zealand, with thousands of customer reviews.
oPPal | Maternal Health
(Melanie Kaplan)
Launched nationally in 2026, turning an early-stage concept into a scalable paid maternal-support platform.
Swehl | Postpartum + Lactation Health
(Betsey Riley & Elizabeth Myers)
Raised $1.1M in pre-seed funding from investors including Cleo Capital and Birchbox co-founder Katia Beauchamp to build a modern breastfeeding platform spanning products, education, and community.
Different categories. Different business models. The common thread: Founders building with stronger systems, better support, and the right people around them.
Why 10th House?
If you’re constantly asking yourself…
- Where should I be spending my time?
- Who is the best person to hire next?
- Where is my money actually going?
- Why am I growing but still broke?
- How do I get customers consistently?
- What does success even look like for my business?
- What numbers do investors actually care about?
- How do I market with no money and no team?
Then it’s time to stop guessing and start operating.
PHASE 1 - BUILD
The Founder's Operating Manual:
Health & Wellness Edition
You have the vision. FOM helps you build the business behind it.
The Founder’s Operating Manual is a six-week live, virtual accelerator that helps early-stage founders turn their ideas and instincts into a clear, actionable plan for building and growing their business. It’s a framework that we, the FFC founders, go through every year in our own businesses, too.
This gives you a chance to get clear on what you’re building, how your business works, what drives growth, where to focus, and what comes next…so you can stop second-guessing and start operating with a scalable plan.
Health & Wellness Edition Orientation: October 22
What you’ll build in 6 weeks
1. Your Founder Operating System
What am I building, what is my role, and where should my time go? Define your founder role, decision-making framework, team hiring and general needs, priorities, and how your company actually runs.
2. Your KPI + Growth Dashboard
What does “good” look like at my stage? Identify the metrics that matter, create a simple system for tracking them, and use the numbers to make faster decisions.
3. Your Financial Model + Roadmap
What do my numbers actually mean? Understand pricing, margins, burn, cash needs, and the levers that drive sustainable growth.
4. Scalable Systems + Team Structure
How does this business grow without me doing everything? Build repeatable processes and clarify what to hire, automate, delegate, or stop doing.
5. Your 90-Day Go-to-Market Plan
What should I focus on next? Leave with a clear, prioritized strategy for customer acquisition, positioning, distribution, and growth that you can execute immediately.
I’ve shifted from thinking about my company in terms of a brand to really thinking about it as a business. The brand is what makes people fall in love with it. The business is what makes it survive and scale. I needed both, and the cohort forced me to build both simultaneously.
- Ty Tolbert
Founder, Presnce & 10th House Member
This isn’t a course you watch and forget. It’s six weeks of focused work on your actual business, designed to leave you with five practical assets you can keep using as you grow.
PHASE 2 - GROW
INDUSTRY-FOCUSED SUPPORT
FOM gives you the foundation. The cohort gives you founders to build alongside.
Continue alongside founders building across Health & Wellness who are navigating many of the same decisions, questions, and growing pains. Compare notes, work through challenges in real time, learn from what’s working for others, and get perspectives you wouldn’t have reached on your own.
Health & Wellness Industry Huddles
Small-group virtual sessions with founders navigating similar categories, stages, and challenges. Bring the questions you’re working through and leave with feedback, ideas, and accountability.
Expert Conversations
Learn from founders, operators, advisors, and investors with experience across women’s health, consumer wellness, healthcare, fitness, maternal health, longevity, retail, fundraising, growth, and more.
Fundraising + Growth Opportunities
Access conversations and opportunities that can help you sharpen your story, understand your capital options, expand your network, and prepare for what comes next.
Curated
Resources
Tap into frameworks, templates, financial models, marketing systems, guides, and founder recommendations you can use as real decisions come up.
A Community That Understands the Category
Exchange strategies around customer trust, acquisition, retail and distribution, partnerships, product, AI, team building, operations, and growth with founders who understand the Health & Wellness landscape.
GET UNSTUCK
IN REAL TIME
Bring the decisions, questions, and challenges you’re working through and get relevant perspectives to help you figure out what comes next.
Our monthly huddles are so valuable. Laura does an amazing job elevating the discussion and individually reached out to connect with several of us and learn more about our businesses. It creates such an elevated experience.
Chelsea Lowry
(10th House Member)
Join the Next Generation of Consumer Brand Founders
Women have long shaped the brands that define culture — from fashion and beauty to food & beverage, wellness, and lifestyle.
The brands that break through aren’t built in isolation. They’re built with the right operators and alongside founders navigating the same stage of growth.
The next generation of consumer brands is being built right now. The question is whether you’re building it alone, or inside the right ecosystem.
PHASE 3 - CONNECT
Your year-round founder network
Your ongoing founder network, always on speed dial.
Your Health & Wellness experience is just the beginning. Continue building alongside 2,500+ founders, investors, advisors, and collaborators across industries-with year-round virtual and in-person programming, expert-led events, and opportunities that extend far beyond your cohort.
Tap the network or dive into our resource library for introductions, recommendations, partnerships, perspectives, and opportunities as new challenges and opportunities arise.
The 10th House Resource Library easily saves me hours of time and research, allowing me to turn my focus to vetting, selecting, and growing my business.
Sharifa Crawford
(10th House Member)
Real-time problem solving, resources, and connections
Click to see what’s happening inside the network
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Meet the experts you can learn from
Get access to founders, operators, clinicians, and investors who understand what it takes to build, fund, and grow companies across Health & Wellness.
MaryRuth Ghiyam
Founder & CEO, MaryRuth’s
Siffat Haider
Co-Founder & Co-CEO, Arrae
Jesse Draper
Founding Partner, Halogen Ventures
Lisa Odenweller
Founder & CEO, Kroma Wellness
Dr. Taz Bhatia
Founder & Integrative Medicine Physician, hol+
Sarah Larson Levey
Founder, Y7 Studios
Dr. Sophia Yen
Co-Founder & CMO, Pandia Health
Jenna Jackson
Principal, Growth, CAVU Consumer
AI can give you answers, but it can’t give you experience. Learn directly from people actively building, scaling, advising, and investing in companies like yours.
How you access them depends on your plan:
Signature
Expert-led workshops + group office hours
Premium + VIP
(1) complimentary 1:1 advisory session annually through The North + 10% off additional sessions
Lifetime
(1) one-time 1:1 strategy session with our founders, Ali or Rebecca
*Additional 1:1 advisory sessions through The North are available at standard rates for Signature and Lifetime members.
What Founders Say About Our Advisors
The expertise was so fresh and relevant, personalized to my needs and pain points. The solutions offered were on point and left me motivated and inspired to go get it!
Kimberly J.
Real Results from Founders Like you
"Having the ability to connect with other founders in my industry at various stages not only provides a much needed community, it enables us to exchange experiences, resources and support needed to make better decisions and to be confident leaders and business owners."
ELIZABETH GOODWIN WELBORN
(FOUNDER, STICK & BALL & 10TH HOUSE MEMBER)
Hear It From a 10th House Founder
"Just being in a room with so many women who want to uplift each other is just such a beautiful, inspiring, and powerful feeling."
10TH HOUSE MEMBER
Built for Founders Shaping what Health + Wellness looks like next
Longevity + Performance
Functional health, recovery, cognition, energy, sleep, diagnostics, preventative health + performance.
Women’s Health
Fertility, hormonal health, PCOS, perimenopause, menopause, functional medicine, personalized care + cycle health.
Motherhood
Maternal wellness, pregnancy, postpartum recovery, lactation, parenting support, family health + infant wellness.
Fitness + Wellness Destinations
Boutique fitness, wellness clubs, studios, recovery spaces, membership communities + social wellness experiences.
Dating + Relationships
Matchmaking, dating platforms, friendships, community experiences, couples wellness + relationship-focused products.
Health + Wellness Products
Supplements, functional beverages, nutrition, beauty-from-within, recovery products, wearables + health devices
Different categories. Shared founder challenges. Better decisions happen when you can learn alongside people who understand the world you’re building in.
This Experience is for you if...
- You’re building a founder-led Health & Wellness company, from pre-launch through ~$3M in revenue.
- You’re early enough that the decisions you make now can meaningfully shape the business.
- You want a clearer operating system, stronger go-to-market strategy, and better visibility into what to focus on next.
- You’re looking for founder-only rooms with people at a similar stage and access to people ahead of you.
- You’re navigating questions around customers, product validation, team building, margins, distribution, fundraising, or growth and want more relevant reference points.
- You want to grow intentionally without losing the vision that made you start the company in the first place.
You don’t need to have everything figured out. That’s the point.
For the Women Building what Health + Wellness needs Next
A NOTE FROM OUR FOUNDERS
You deserve access to the rooms that help you build what’s next. That means founders who understand the decisions you’re making, advisors who have been there before, investors and operators who can offer perspective, and women building alongside you.
We’ve seen firsthand that the right room can change the trajectory of a company, not because someone hands you a perfect answer, but because you gain the context, relationships, and confidence to make a better decision faster.
Your vision sets the direction. Your decisions shape the outcome. And access can change how quickly you get there.
We built this Health & Wellness experience to give you a place to land, learn, ask the hard questions, and keep growing-with a network that stays with you well beyond the six weeks.
- Ali & Rebecca
Choose the path that's right for you
Every paid membership includes the core 10th House experience. Choose the level of guidance, access, and opportunity that best matches what you need right now.
Monthly
Annual
Signature
The full 10th House membership experience.
$599
/year
Build a stronger foundation with the tools, expertise, and community to grow your business.
- Founder's Operating Manual (6-Week Live Virtual Accelerator)
- Full access to our 2,500+ founder network
- Industry Huddles with founders building businesses like yours
- Virtual + IRL programming focused on sales, marketing, fundraising + growth
PREMIUM
Higher-touch support for founders who want more personalized guidance.
$950
/year
Elevated access for founders ready for more capital, visibility, and opportunity.
- Everything included in Signature
- Quarterly mastermind circles with curated founder groups
- (1) complimentary 1:1 advisory session annually with vetted experts / operators
- 10% off additional sessions through The North advisory platform
- (3) curated introductions annually to relevant advisors, partners, & collaborators
VIP
Elevated access for founders ready for more capital, visibility, and opportunity.
$1,500
/year
Premium with deeper support for fundraising, growth, and your most important business decisions.
- Everything included in Signature + Premium
- Fundraising Accelerator to build your strategy, investor pipeline + raise plan
- Opportunity Hub with curated grants, funding, pitch competitions, awards, & speaking opportunities
- Visibility Pipeline to submit launches, milestones for consideration across FFC content and channels
- Pitch + Demo Day participation fee included
Choose your Path
FOUNDER'S OPERATING MANUAL ACCELERATOR (ONLY)
$329
8-week accelerator designed to help founders build the operating systems required to scale.
Includes:
- Founder vision & leadership framework
- KPI and financial dashboard
- Go-to-market strategy roadmap
- Dedicated community platform for networking, sessions replays, and resources
*One time payment
Most Popular
ACCELERATOR + COHORT
$599 /year
Full access to the 10th House Membership
Includes:
- The full 10th House membership
- 8-week Founder's Operating Manual Accelerator
- Ongoing industry cohort
- Strategic workshops and expert sessions
- Access to operators, mentors, and investors
- Founder network, resource library, and playbooks
*Renews annually
LIFETIME FOUNDER NETWORK
$2,500
Lifetime access to the Female Founder Collective ecosystem.
Includes:
- Everything included in the annual membershiFounder network and community
- Expert sessions and strategy workshops
- Private events and brand opportunities
- Founder directory and collaboration access
*One-time payment, forever access
Membership fees are typically deductible business expenses - check with your accountant
Get Access to the Tech Accelerator + Cohort
We offer multiple ways to join based on where you are and how you want to build. From the accelerator to full membership access and long-term network support.
This is a paid accelerator and membership by design—so we can bring together the right founders, operators, and investors, and deliver focused, high-value support.
Why This Model Works.
- No equity. You keep full ownership.
- No revenue share. You invest in support—not give up upside.
- Built for execution. You’re building in real time.
- Designed for your stage. Support that meets you where you are.
Membership fees are typically tax-deductible business expenses (check with your accountant).
Ready to Apply?
The Fall ’26 Health & Wellness experience brings together the Founder’s Operating Manual: Health & Wellness Edition, industry-focused support, and long-term access to The 10th House founder network.
1
Apply + Choose Your Path
Tell us about your company, what you’re building, and the level of membership support you’re interested in.
2
Get Reviewed
Our team reviews your application and follows up within 1–3 days.
3
Join + Get Access
If accepted, you’ll receive your next steps, join The 10th House community, and get ready for Fall ’26 Member Orientation on October 15 and the Health & Wellness Edition of FOM beginning October 22.
Frequently Asked Questions
Who is the Health & Wellness experience for?
What is the Founder’s Operating Manual?
How much time should I expect to commit during the six weeks?
Is the accelerator and Health & Wellness experience virtual?
What happens after the 6-week accelerator ends?
Do I need to be raising capital to join?
Will I have access to 1:1 advisors?
What’s the difference between Signature, Premium, VIP, and Lifetime?
Can I join if I’m not in Health & Wellness?
When does it start?
What happens after I apply?
Still have questions?
Not in Health & Wellness?
That's ok!
The Founder’s Operating Manual featured experience is built around Health & Wellness, but The 10th House is a cross-industry founder community.
Apply and tell us what you’re building. If accepted, you’ll be connected to the broader network and relevant founder spaces so you can get into the weeds with people who understand the stage and challenges you’re navigating.
THE 2026 HEALTH & WELLNESS COHORT IS NOW OPEN
This is where Female Founders are building what’s next in Health + Wellness.
Build smarter. Find your people. Grow with the right support.